Selling music on the Internet is not as gratifying as I thought it would be

(or “My Experience on Audiojungle and some other random stuff”)

A few months ago, I (very enthusiastically) joined a great online community, namely audiojungle.net, where some awesome musicians sell royalty-free, project-based music at prices that would better fit a flea market or a thrift store.

The enthusiasm has since faded away, as did my hopes of an additional income. As far as I managed to figure out (and I didn’t dig very well, so this might not be right) , audiojungle.net is practically Australian-based, as well as the entire Envato marketplace, which it is part of.  The initiative behind the whole thing is obviously well-intentioned and the guys running it are doing a pretty good job.

What didn’t work out for me was the fact that the sale-system is pretty newbie-unfriendly. Keep in mind, I’m talking about the system, not the community. Top authors on the marketplace are being promoted much more than others, as well as best-selling items. The way this works results in a select group of authors selling a select few tracks and racking up thousands of sales while the rest of the authors barely get by and the vast majority of buyers keep purchasing the same tracks over and over again. This means that quality of work is not the best way of reaching a decent number of sales and level of income on the marketplace.

I’m not saying that the top authors aren’t some of the best on there, but the only two ways for gaining buyers and self-promotion that I’ve figured out to work on audiojungle.net are either spamming the “new items” section daily (as I’ve seen some authors do) or being hand-picked for promotion and inclusion in top quality music packs by the guys who run the site. The first option basically excludes quality, in my opinion. Unless there are 5 people using the same account, an author can’t both constantly churn up at least 5 tracks every day to keep visibility on the front page and assure their quality. I work on a track for at least 10 hours on end and a truly good song (made by people who do little or nothing else) actually takes days or weeks to make.


The second option would be a massive stroke of luck that not everyone can have.

Truth be told, I didn’t push as much as I could have, and of the few sales I managed to make, most of them got a five-out-of-five star rating. I could have made more tracks and posted more links to them on other websites. Whatever the situation, what I managed to figure out is that this particular system doesn’t work for me as well as I hoped at first. I’m not giving up on it, but my expectations have plummeted, so what I’ll be uploading on there will mostly be stuff rejected everywhere else.

I know I’m probably being a little hard on the situation, but I’m actually not bashing audiojungle.net.  I’m just describing my experience with it and why it didn’t work for me. The guys there are awesome, and they deserve way more attention than they get. (this includes the moderators and the guys who run the thing) I genuinely consider the site to be awesome and a great musical resource.

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In other news, my resident artist‘s been working on some artwork for promotion purposes. Munko the mascot is still in the works, but a font has been chosen, modified and can be seen on the lower right corner of this blog.

 

Metalheads and Birds of Prey

I’ve been busy recording guitar tracks with a Romanian metal band called Aquila today. (Check them out here) The day was full of mean, ballsy riffs and exploding (MIDI) drum tracks, reminding me of why I fell in love with heavy metal when I was a lot younger. Listening to the guys rock out, I realised I missed riffing and headbanging enough to thoroughly enjoy the remaining recording sessions I have with the guys over the next few weeks.

While recording those guitar tracks, I used one of the first mixing techniques I ever learned: layering guitars.

I play piano since I was 8 years old, but it was the guitar that got me out there and performing at the age of 13. Before I could cut, paste or record inside any DAW, I went into a studio, where the first thing that hit me was that one guitar track wasn’t good enough, so I had to do another take.

Any single guitar track you record, it always sounds thin (I’m talking about heavy metal rhythm tracks here, not Muse) so, way back, when the 8-track was a novelty, sound engineers thought that two guitars would sound fatter than one. They layered them and there we go. The technique got more and more refined over the years, so now it’s basically in the book to record two layers for any single guitar track and mix them in differently. It just fills up more sonic space and makes the whole song sound a lot less dry. (the same thing usually goes for acoustic guitars and vocals. Layering also helps hide mistakes in interpretation. Studios didn’t have vocal correction back in the 80′s, so they used to layer lots of takes to make people who couldn’t actually sing sound decent. Think Bananarama.)

After my first studio session, the first thing I did was to go home, stick my guitar processor cable directly into the Line In jack on my sound card and use Nero Wave Editor to layer two takes of the same riff. It sounded dreadful but I was so proud of myself I fell in love with recording and sound engineering that very moment.

Tomorrow we’re recording more guitar tracks and, frankly, I can’t wait. The guys got me on a roll.